Brand marketing can be as innovative as you make it to be. Why do Samsung advertisements against Apple work so well? It is because they pay attention to immersive brand marketing, by pinpointing the flaws of Apple, and highlighting the features they provide, but in a funny, lighthearted way. This creates the effect of friendly competition, and a consolidated brand story. Find out how you can leverage this strategy for your brand management.
Creating Bold Content
Creating bold content does not mean that it should be inciting some sort of negative response from people. It means that you can create content that is appealing to the problems of the general audience, while also providing solutions to that problem. An interesting instance of this is when RayBan created a CGI billboard to advertise their polarized sunglasses. One interesting concept here is that you can also always use AI (Artificial Intelligence) to create the exact content you need, tailored specially for your brand needs.
Also read: 5 Best AI Tools to Use for Digital Marketing
Providing Entertainment
So long reading advertisements in the newspapers and say hello to scrolling reels endlessly if a brand is entertaining enough. Many businesses are now enlisting interns to generate an easy-going image of their company culture. Not just this, but fashion and skincare brands are now increasingly finding ways to create innovative and make-you-think content to increase views on social media. Restaurant chains like Plan B and Shelby’s Canada are integrating whimsical and funny content to attract more customers and partnerships equally.
Interactive Data
Imagine shopping for a sofa and being able to visualize it in your living room in real time. How would the color go with your walls, its size compared to your other furniture, convenient right? This is the same technology that brands use to show, for example, how a particular shade of foundation might look on your face, or how certain streets look according to a phygital map.
Virtual Product Interaction
Take the example of Lamborghini’s innovative way of letting people test drive the car of their choice by inviting them to access a virtual car testing facility. This helps people see how the brand is helping people with accessibility and creating innovative ways to try out their products.
Brand Messaging
The internet exploded in disdain when Pepsi released their infamous advertisement with Pepsi. The reason for the outcry was because the brand was a little too careless with its messaging, and on top of that, this message did not really sit well with many people. However, immersive marketing means that you can learn from this mistake and position your brand in a way which tackles the issues of the masses to the core and not just superficially. For instance, Fenty Beauty by Rihanna tackles issues of creating makeup for people of color. Fenty focuses on creating foundations that are suitable for darker skin tones, while providing coverage and no white casts, and they advertise it as such as well. However, this works for the brand because their advertisement is not hollow but backed by well-functioning products.
You can also consider other factors like 3D avatar creation tech, event-based experiences and virtual CGI advertising. This will help you in creating a people-friendly image which will ultimately help your brand grow organically.
