Public Relations

How Do You Prove PR’s Value to Skeptical CFOs and Boards?

Rajshree Sharma -
CFOs and boards want numbers, not narratives. This blog explains how PR leaders can link reputation to revenue and make a persuasive business case for their programs.

Building a Modern Internal Comms Strategy That Actually Works

Samita Nayak -
Discover how to build an internal communications strategy that actually works. Go beyond email, understand your audience, and craft engaging content that empowers your team.

The Unsung Heroes of Public Relations: What It’s Really Like to Be the Voice Behind the Brand

Ishani Mohanty -
The CEO, the product, or the influencer alliance are typically the focus when a brand creates headlines, and trends on social media, or launches...

Leveraging Memes, Trends, and Reels in Modern PR Campaigns

Samita Nayak -
In the age of bite-sized information, fleeting attention spans, and viral culture, static content and traditional press releases are not sufficient to maintain your...

How Startups Can Compete with Big Brands Using Guerrilla PR

Ishani Mohanty -
Startups frequently find it difficult to get their fair share of attention at a time when large brands control both digital and conventional media...

How to Create Compelling Pre-Event and Post-Event Content

Samita Nayak -
Pre-event content is important for creating buzz and generating excitement before the event, while post-event content is necessary to maintain engagement and maximize the value extracted from the event.

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