Public Relations

How to Create Compelling Pre-Event and Post-Event Content

Samita Nayak -
Pre-event content is important for creating buzz and generating excitement before the event, while post-event content is necessary to maintain engagement and maximize the value extracted from the event.

How to Manage Reputation in the Wake of Scandal

Samita Nayak -
The urgency of proving commitment to the cause of the scandal should be clearer.

The Evolution of Political PR in DC: Managing Reputation in a Hyper-Partisan Era

Ishani Mohanty -
Since Washington, DC, has long served as the center of American politics, political Public_relations(PR) have been essential in determining how candidates, elected officials, and...

Micro-Influencers: Your Key to Authentic Brand Engagement

Aishwarya Wagle -
Micro-influencers can be a game-changer for brands looking to build authentic connections and drive targeted engagement. By carefully selecting the right partners and nurturing these relationships, your brand can reap the benefits of this powerful marketing strategy.

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