The Road to Profit helps you leverage the right resources at the right time to deliver more creative and profitable outcomes for your business.
Marketers and GenAI Diving into the Shallow End
A July 2024 survey of 300 marketers revealed 75% are using Generative AI, more than those in IT roles. But many are leveraging it only on a surface level. The cause? An inadequate grasp of GenAI’s potential.
This can be further subdivided into 4 individual hurdles. Explore this report to recognize and leap each hurdle by effectively utilizing GenAI.
Transform your marketing strategy with the 3 phases of GenAI implementation, plus more.
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