An image of the Pope of the Vatican wearing a puffer vest went viral on all our radars a while ago. Seemed a little disturbing though, right? That is because it was not something we would normally see the Pope wearing, and because it was an AI generated image. Similarly, in your marketing automation process, find out how you can use Gen AI for your benefit, and what are the potential problems it could cause.
Benefits
Cost Efficient
AI images can help in saving time, money and resources like workforce required for achieving the perfect image required for your campaign. These images can construct the visuals you require for your marketing campaign in one go without compromising on quality.
Customizable
AI image creator software only requires you to describe an image that you need and nothing more. On top of that, if you require any more changes in the output given to you, you can still make the necessary changes by inputting only a phrase in the creator.
Time Saver
Imagine hundreds of people working on one photoshoot for a single marketing campaign. That will take so many photographers to wardrobe in-charge staff, to heads of photography, to photo editors. Needless to say, this will also include paying the staff you require for your campaign. AI generated images can immensely reduce the time taken for this entire process, by giving you the exact image necessary in seconds.
Scalability
In the previous sub-topic, we discussed a few photos for one campaign. But what about a higher volume of campaigns and multiple sets of photos? AI images here can provide you exactly the amount you require, without compromising on time, inventory or money spent, and it is also known for processing images faster with minimal editing required.
Disadvantages
Quality Issues
Though it can create realistic images, one problem with AI generated images is that it cannot process in-image text. It is almost always written in an indecipherable language which is completely different from what the prompt requires. This is unhelpful in situations where you require your campaign or product or company name to appear in the image.
Ethical Dilemmas
AI images can often cause ethical dilemmas because they mislead the consumer into assuming one thing based on the image, when it is mostly untrue. Imagine seeing an image of a cheese wheel with perfect size, great elasticity, and good taste. Now, if the real product is even slightly different from the image, it will be disappointing for the customer. These issues are the ones that AI images cannot solve.
Less Creative
Creativity is a key factor for your marketing campaign because it not only displays the thought you have put into your campaign, but also the efforts taken to create it out of scratch.
The benefits and disadvantages of using AI is in no way exhaustive within this list. Remember that your choices for a marketing campaign will influence people into creating a certain image of your brand, as well as your product. Hence, to use AI images, you must consider the above factors.
