For any small business, the holiday seasons are the best to bring in more sales and attract more customers. While every season is important, holidays can bring in more people to your shops – be it online or offline. Why? For it can bring in almost half of the usual annual income in a few short days at once.
When it comes to the holiday season you don’t have much time to lose. Preparations need to be done in advance before the onset of the season itself. So, how do small businesses achieve this benefit and profit from the season? It can be divided into three parts.
- Sell more with physical stores
- Sell online
- Offer more services
Let’s learn more about them in detail.
Sell More in Physical Store
With the infusion of technology into smartphones, more online stores are gaining popularity among the public. But there is an attraction that online stores can’t give customers. Physical presence and personal satisfaction. Although the old brick-and-mortar retails are declining, it can give customers a personalized experience before buying.
This feeling helps them to select what they really need on the spot itself. For example, clothing, perfumes, food products, footwear, and much more. Experiencing the product before buying – now that can’t be achieved in online stores. Retail stores can also bundle the products for customers and sell more products. It helps retailers sell more products along with those products that are unavailable in online stores too.
Retailers can also partner up with multiple sellers and market their products together, profiting everybody. Such partnerships can also spruce up the stores, making shopping enjoyable for all.
eCommerce stores enjoy most of the rush during the holiday seasons in sales. With many customers unable to travel to the stores or the unavailability of certain products in different regions can be the major reasons for it. Small businesses can send special emails, notifications, offers, advertisements, and invitations to target audiences to spice up online store sales.
It helps the customers know about special holiday discounts, new products or services, special seasonal services, or news and tips. Social media accounts help small businesses spread the word about special seasonal sales and much more. You can publish special links for the first number of customers to gain special coupons or products too. For each season your small business can merchandize some special products to attract more traffic to the online stores.
Offer More Service
Each holiday season brings forth opportunities for people of different communities or expertise. You can target such audiences to offer more seasonal services and other facilities. Making the right marketing strategies can help popularize the services offered by the company.
You can implement gift certificates, promotion materials, hold events, buy one get one offer, redeemable discounts, and much more. Along with the various services, you can also promote loyalty rewards for customers who shop with you during the holiday season. It helps you increase your sales and boost your income.