Brand Management

Your Brand’s Emotional Signature: What Do People Feel When They Think of You?

Ishani Mohanty -
Consider your preferred brand. On a cold morning, perhaps it's the comforting warmth of a Starbucks cup. or the thrill of opening the newest...

Logo-Less Branding: Is Your Brand Recognizable Without a Logo?

Ishani Mohanty -
When you hear “Nike,” you undoubtedly imagine the swoosh. Apple? That gleaming apple that was chewed. There is no denying the power of logos....

Sonic Branding: Why Your Brand Needs an Audio Identity

Ishani Mohanty -
Imagine entering a store and being immediately reminded of a beloved brand by a familiar jingle. Alternatively, you can be watching a commercial where...

Color Psychology in Branding: The Impact of Colors on Consumer Emotions and Decisions

Ishani Mohanty -
Color is a potent psychological instrument that affects consumer emotions, perceptions, and purchase decisions; it is not only an aesthetic option. Brands deliberately use...

4 Brand Metrics You Should Track to Measure Success

Jijo George -
Brand management has evolved beyond just creating a recognizable logo or catchy tagline. To truly understand whether your brand is thriving or falling short,...

5 Proven Ways to Build Brand Authenticity

Jijo George -
Why do some brands inspire unwavering loyalty while others struggle to keep their customers engaged? The answer often lies in authenticity. In an era...

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