Brand Management

How Brand Management in Marketing Evolves With Generative AI and Synthetic Content

Samita Nayak -
Generative AI is changing how brands create content. Strong brand management ensures consistency, trust, and control at scale.

What Happens When Your Brand Lives More on Instagram than Your Website

Ishani Mohanty -
Your brand didn’t mean to move in with Instagram. It just… happened. One post did well. Then another. Your follower count climbed faster than your...

How Canva’s Creative OS Is Changing the Game for Modern Brand Marketing Strategies

Ishani Mohanty -
If you’re into creating content for brands (and you are—hello, you’re a content-writer!), you’ll likely feel that tension: the push to produce more visuals,...

Market Watch 2025: The Rise of Digital Brand Management Across Industries

Ishani Mohanty -
You know how it feels when a brand you used to follow suddenly looks and sounds entirely different, even though the name is the...

Handling Consumer Backlash: Brand Recovery Strategies for Media Conglomerates

Samita Nayak -
Explore effective brand recovery strategies that empower media conglomerates to rebuild public trust and strengthen brand reputation.

Breaking the Bias: What Brand Managers Can Learn from Women’s Fight for Equal Recognition in Sports

Ishani Mohanty -
In sports, as in business, recognition isn’t just about winning, it’s about being seen, valued, and supported. For decades, female athletes have been fighting...

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