Unbelievable, but most of your GenZ audience are increasingly becoming your primary buyers. With unconventional ways to earn money, unconventional audiences are going to be investing in your product/service. Imagine an 11-year-old influencer buying your product just because you targeted your marketing to the GenZ audience. Wild right? But, with the rise of influencer culture, here are some ways you can integrate your product to attract more young buyers.
Digital Fluency
With the rise in optimization and user interface (UI), GenZ has now learnt to tell if your brand has promising outcomes based on how fluent you are digitally. This includes three imperative pointers:
- Digital Capabilities: Ability to choose which technology to use when and where. For example, if you are a small business then use TikTok or Instagram Shop features.
- Digital Principles: Providing ethical, moral, and utilitarian contexts to your customers. For example, not resorting to animal testing for your product R&D.
- Digital Literacy: Being malleable and adaptable to digital content. For example, creating interactive video/marketing content.
Create Snappy Video Content
Bite-sized marketing is the more appropriate term for this content. Here are a few GenZ specific pointers for creating bite-sized content.
- GenZ Lingo: Though not the easiest to understand, this lingo is for those chronically online GenZ kids who will pay attention if you use their lingo in your product video.
- Attention Grabbing: Snappy content does not necessarily mean short, but rather, it should make your audience think. It can be about an issue that is going on, or something funny, or cheeky.
- 1-second videos: 1-second videos are all the rage right now. Short videos with texts are boosted more than even 20-30 second content. Plus, every time someone watches your videos, the views are counted for every second!
Partner with Influencers
The best way to reach your GenZ audience is when they see your product on an influencer that they follow. You can exploit this by partnering with niche influencers and building your brand slowly.
- Barter Marketing: Here, you can get into a contractual relationship with an influencer where you send them your products for advertising.
- Paid Promotions: You can also partner with them in terms of inviting them to an event you are holding or paying them based on the number of followers they have.
- PR Packages: These are specifically for increasing word of mouth levels, and to be in the physical consciousness of your customer’s surroundings.
These practices are proven to directly translate to more page views, website traffic and even sales.
Take a Stand
If Kanye West’s cancellation over his ‘White Lives Matter’ T-shirt range is any testimony, then we know that GenZ loves to be vocal on social issues. This is also an effective way to let them know that your brand is not operating in a timeless vacuum but is taking steps to create value in the world. And what better way to let them know that than through a well-written tweet, or a cleverly created video? Being vocal about popular issues in the world is important for your audience to know that if they invest in your product, they are also part of something bold and strong.
Create a Diverse Product Range
Creating a diverse product range will 100% fetch you more views. An instance of this is when a famous GenZ influencer criticized a brand for not having darker shades of foundation. How did the brand respond? By creating more inclusive shades for people of all colors. Creating a diverse product also means that you have a larger customer base, better branding, and good publicity, while also being able to help people by providing them with something they can use.
Overall, marketing to GenZ is not particularly difficult. All you must do is pay attention to what the new wave is doing, what they want and how they are getting to their wants, and you are set. Remember, the more you market to a younger audience in today’s era, the more ROI you will gain.
