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Trending Articles

Voice of the Customer: Why Listening Is the Most Powerful Tool for Improving CX

Businesses are always looking to improve their customer experience (CX) in the fast-paced, cutthroat world of today. However, the truth is that listening is the most important component, regardless of how well-developed your marketing is or how advanced your...

How to Structure Your PPC Campaigns for Maximum Quality Score

Struggling with high CPCs and low ad rankings? Learn how to structure your PPC campaigns to boost your Quality Score and outperform the competition.

Logo-Less Branding: Is Your Brand Recognizable Without a Logo?

When you hear “Nike,” you undoubtedly imagine the swoosh. Apple? That gleaming apple that was chewed. There is no denying the power of logos. However, what if I told you that without one, your brand may still succeed and...

Leveraging Memes, Trends, and Reels in Modern PR Campaigns

In the age of bite-sized information, fleeting attention spans, and viral culture, static content and traditional press releases are not sufficient to maintain your brand in the limelight anymore. The most successful PR campaigns today are nimble, humorous, and...

How Healthcare Providers Use CRM for Patient Engagement

It's hardly surprising that healthcare is getting more individualised in a world where we can use our phones to measure our steps, make appointments with a tap, and receive medicine reminders. However, behind the scenes, Customer Relationship Management (CRM)...

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